Micron Consumer Products Group Connects Global Teams to Increase Sales and Improve Coordination
Micron Consumer Products Group (CPG) wanted its teams to be more aligned and more efficient. The sales, marketing, planning and other teams had employees located across the globe and were dependent on siloed technology solutions. Communications between departments were done through email and it was difficult to get processes approved in a timely and efficient manner. The team needed a solution to stay efficient and improve coordination and communication.
To do this, Micron CPG began searching for a platform that would allow the business to develop applications to streamline their workflow with minimal to no IT resources. The team selected Quick Base because of its overall ease of use and speed to solution. The results have been gains in process efficiency, a reduction in errors from manual efforts and the ability to deliver better results to internal stakeholders.
- Business processes siloed across globally distributed teams
- A lack of visibility into discount approvals and other processes led to inefficiencies
- Processes and communications done on spreadsheets and emails resulting in no single source of truth on key processes
- Outdated reporting tools hampered decision making
- Applications built on Quick Base spanning multiple teams and processes
- Built-in workflow tools to automate inefficient processes
- Fast, flexible reporting with charts and graphs
- Governance features that allow for fast development while keeping data protected
- 93% process improvement for discount approvals, leading to greater sales volume and increased revenue
- Reduction of errors in package design process, reducing risk of costly mistakes
- New applications developed and deployed in days, not months
Global Teams Need Global Workflows
As the consumer-facing division of global memory giant Micron Technology, Micron CPG offers Crucial DRAM and SSD solutions, as well as Lexar memory cards and USB flash drives through e-tail, retail, and reseller channels. Like any company with teams in almost every corner of the globe, getting processes to flow smoothly can be challenging.
For example, Micron CPG needed a better way to manage its discount request process, which spanned multiple teams and locations, and wasn't managed by a single software solution. Sales reps would request discounts by email, but depending on the circumstances, they might need approval from the pricing team, product marketing team, finance department, or a global sales executive or sometimes a combination of those leading to an overall frustration by many team members.
"A sales rep would have five or six requests open, and they had no way to tell where they were in the process,” said John Harvey, Micron CPG’s Business Intelligence Manager.
The Micron CPG team saw an opportunity to use Quick Base to automate several manual processes that required collaboration from distributed teams and with multiple sources of data.
To smooth the discount request process, the team built a Pricing Request application on Quick Base. With little or no prior Quick Base experience, the team was able to get the Pricing Request application up and running in less than one week.
The application stores updated price lists and uses built-in formula fields to enable sales reps to perform discount calculations quickly without using spreadsheets. Automated notifications route discount requests to the next approver, so the request is always in front of the right person or team. Built-in reporting features also allow sales reps to check in on the status of any request at any time.
The results speak for themselves. Not only are sales reps now able to check in on the status of a request quickly and from any device, but those requests are also handled much faster. The average response time for a discount decision has been reduced by 93% in a key process that arms the sales team to close deals faster and increase overall revenues.
Quick Base as a Platform for Operational Excellence
Solving the discount request challenge was the Micron CPG teams first success with Quick Base, but it wouldn't be the last. Other business process challenges the team has solved with Quick Base include:
- Sample requests
To streamline the process of requesting samples for customers and prospects, the team deployed a Sample Request application built on Quick Base. Any requests entered into the app are automatically routed to the fulfillment team. The sales rep then receives a notification when the sample is shipped, plus a follow-up notification seven days later so he or she can follow up with the customer or prospect.
- Printed packaging quality control
To ensure that all printed packaging is accurate and up-to-date, the team built a Quality Assurance application on the Quick Base platform. The application stores and automatically updates logos, messaging, and safety certification marks to enable marketing teams to work from the most accurate information when creating package designs.
The Speed of Success
For Micron CPG, the ability to deliver applications that meets its needs is one thing. Delivering them at lightning speed is another. Quick Base gives Micron the ability to do both. Team members frequently develop applications during initial requirements meetings with stakeholders, often finishing a prototype before the meeting ends.
"I usually have 80%-90% of a new app completed in about eight hours with Quick Base," said Harvey.
That speed gives Micron CPG the ability to not only reduce its backlog of application requests, but also to reap the benefits of process automation in a fraction of the time required for traditional IT development processes. This operational excellence has led to:
- Faster, more efficient processes
- Greater data integrity and reduced risk of errors
- The ability to deliver better service to internal stakeholders
"Quick Base has been transformational," said Harvey. "Were able to make people’s lives easier by giving them back time in their day so they can focus on what they need to do."