Change management is difficult, especially when it involves a complex structure like an organization. But some techniques are better than others, and here are a few you’ll want to avoid next time around.
1. Driving from the bottom instead of the top
Any successful change strategy requires the enthusiastic involvement of managers and employees on the ground, and bottom-up goal setting is terrific for innovation and morale. However, unless you work in an organization with no hierarchy whatsoever, your proposed change won’t go anywhere without executive buy-in and ongoing support. So get it and get it early.
2. Assuming everyone shares your opinion
It’s a mistake to believe that the majority perspective mirrors yours, even if a certain point of view seems obvious. For example, it’s tempting to think that everyone would naturally support a flexwork or citizen development initiative, but without polling and/or focus groups with groups in all functions and roles across the organization, you really can’t be sure of anything. Even if you’re in high-growth mode and are under pressure to take action, do your due diligence before pulling the trigger.
3. Relying exclusively on logic
It’s necessary to build a bulletproof business case full of rational and objective arguments for your strategy, but don’t forget passion, fire, and story. Unless people can feel the problem you are trying to solve, they won’t be motivated to help you. There’s a happy medium here, though. You have to be able to create a sense of urgency without coming across as over the top.
4. Force-fitting a strategy that’s at odds with the culture
Corporate culture is an unseen, but tremendously powerful force. In any organization, so much goes on behind the scenes of organizational charts, mission statements, and annual reports. Gaining an in-depth understanding of what drives your culture is a critical step in undertaking any change strategy, even those that aren’t technically “culture” initiatives.
5. Giving employees non-negotiable direction
Change strategies should include specific rollout plans and timelines, but they should also incorporate wiggle room for managers and employees to customize their implementations and put their unique signatures on the effort. Acting like a dictator and micromanaging everything is not likely to endear you – or the initiative – to the organization.
6. Putting too much energy into the kick-off
We’ve all been there. Someone has a great idea, everyone else jumps on board, and in short order, the initiative becomes more about the launch than the organizational change itself. Remember that the launch day is just that – a day. It’s fine to plan a celebration, but make sure you follow it up with clear and sensible execution.
7. Going public too early
There’s no better way to undermine your initiative than to have employees hear about it from outside the organization. Especially if you work at a large or publicly traded organization, details may either be purposefully shared or accidentally leaked to external stakeholders such as analysts and journalists. If you don’t want to start off on the wrong foot with a lot of peeved employees reading about your plans online, emphasize confidentiality until you are ready to announce.
8. Ignoring your detractors
We’ve talked about change resisters before. It’s human nature to avoid conflict, but if you’re wearing blinders when it comes to opposing viewpoints and either direct or subtle attempts to block your progress, you’re setting yourself up for trouble later. Instead, anticipate objections, plan your response, and communicate systematically with those who don’t agree.
9. Failing to execute a rollout/communication plan
Speaking of communication, recognize that informing the organization about the strategy at frequent intervals is essential to any change initiative. Ensure that you have enough resources to accomplish your goals AND talk to people about them. Target your message to the needs of different organizational groups, solicit feedback often and put systems in place that facilitate an ongoing, two-way dialogue.
10. Measuring outcomes too far in the future
Meaningful organizational change often takes years, yet most people lose interest in an initiative after a few weeks or months. Be prepared for this, and bolster excitement and commitment by continuously rewarding the accomplishment of shorter-term goals. Also, don’t stick too rigidly to your original plan. Successful long-term change requires constant re-evaluation and adjustment based on the ebb and flow of business.
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