Predicting what comes next is what Australian technology and innovation futurist, Mike Walsh, does best. A keynote speaker at Quick Base Empower 2017, he gave attendees a glimpse of a future where delivering the perfect, customized experience will be paramount to business success.
“Customers will be coming to your companies and brands expecting that you are going to be part of a solution in which their entire universe is somehow configured perfectly for them,” says Walsh, who is also author of The Dictionary of Dangerous Ideas and Founder and CEO of Tomorrow, a global consultancy firm and consumer innovation research lab.
Everything we do today leaves our digital fingerprints behind, whether it’s watching television, searching for something online, sharing a photo, or even ordering food. All that data is being collected and leveraged by an increasing number of organizations to formulate algorithms, which are at the core of Artificial Intelligence (AI) and automation.
This is the magic (and potentially the mischief) behind business operations of the future. It’s also the conduit for developing predictive, personalized products and services that will drive what Walsh calls “the digital orchestration of daily life”.
Walsh envisions voice, instead of screens, to be the predominant way people will connect with such products and platforms in the future. Today that’s Siri and Cortana or smart home solutions like Google Home.
Our senses—vision, touch, and hearing—will be augmented by computer vision, deep learning algorithms, sensors, and other technologies that will increasingly interpret the world around us. This is already becoming a reality. Consider Amazon’s prototype “grab and go” convenience store with no checkout lines; L'Oréal’s new body sensor that monitors UV exposure, or even self-driving cars.
According to Walsh, companies and organizations best positioned for future success are the ones that pay close attention to those who will work and live in the future.
“Kids growing up with artificial intelligence will be faster, smarter, and will expect authentic data-driven experiences,” explains Walsh. “That’s a wake-up call for all of us to reinvent, reimagine, and redesign not just our products and services but our approach to work itself.”
With this new age already at our doorsteps, Walsh spoke about how companies can drive the business transformations needed to remain relevant and competitive for decades to come. Below are the highlights.
On tools and processes
On the intersection of knowledge and automation
The way we interact with the world is undergoing a profound and rapid change. Our experiences in and outside of the office will be increasingly shaped by ever growing volumes of data about us, and the technology used to collect, understand, and leverage it. We need make sure our businesses are prepared.
“Get passionate about data,” advises Walsh. “Challenge your decision-making with the realities and complexities of human behavior, and make a mental shift from doing work to designing work.”
Where do you see your company in 20 years?
Find out how Quick Base is enabling businesses to “customize the experience” one business-built app at time.