It’s a Marathon and a Sprint
A dual-track approach is not unique to your digital transformation efforts. In fact, the efficacy of dual-track is demonstrated in almost any goal-setting scenario.
Take running a marathon. Whether your goal is to crack a four-hour finishing time or beat your personal record, transforming your body to perform at that level requires months of preparation.
And just like your business can still operate with manual processes and outdated legacy systems, sticking to basic training schedule may be enough to get you to the finish line. But this approach neglects small-scale improvements that can really boost your performance. This holds true for your business as well —gaps in your digital transformation strategy are missed opportunities for optimization. And these opportunities can make all the difference in hitting your OKRs.
When you set out to train for your marathon, your running plan may seem like a pretty comprehensive strategy — in addition to building up your base mileage week over week, you regularly schedule long runs to adjust to distance, integrate speed work to increase your cardio, and take enough recovery days to prevent injury and allow your body to rest.
Although detailed, targeted, and aligned with your goals, there’s a lot your running plan doesn’t account for. To optimize your performance on race day, you must address all factors that influence your physical and mental preparedness. That may look like incorporating strength training into your routine, getting the right gear (and breaking it in), and increasing your carb intake. For a serious athlete looking for a competitive edge, these are factors they cannot afford to overlook.
No amount of hamstring stretches or carb-loading will increase your business performance. Butempowering the people at the edge of your business to digitize the tasks and processes they perform daily will save you time, money, and brain-power — accelerating your company’s digital transformation efforts.