Introducing Our New Brand Identity

Quickbase News
Jan 25, 2021
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4 Min Read
Quickbase new brand

To the Quickbase community, 

Over the past year, in the face of overwhelming uncertainty, we’ve seen our customers do incredible things. From providing support directly to those on the front lines of the Covid-19 pandemic, to transforming the way supply chains work end-to-end, organizations are no longer theorizing about what the future of work could look like—they’re living it. It has required an unprecedented level of agility to survive and thrive as companies have reinvented the way they do business, adapting fast to seize opportunities and live up to their commitments to their employees and customers. 

At Quickbase, we’re committed to unlocking the full potential of organizations, through our company, product and services. Today I’m writing to share some exciting news as part of that commitment and our first step on a longer journey—we’ve officially launched our new brand identity. 

We’ve been continuously evolving as a company and are at a critical point as an organization. Since leaving the Intuit family in 2016, we’ve been developing a stronger sense who we are and our identity, year after year. And to truly scale and support the long-term growth of our customers and to continue our work to free businesses to flex and evolve, we knew we needed a strong identity that clearly calls out who we are and what we believe in.

Starting today, you’ll see our new brand—including a new logo, color palette and more—represented across our key marketing channels (website, social media, etc.). These changes help reflect who we are as a company and better align ourselves with the value we provide to the world. You’ll continue to see updates to our different channels roll out over time.

This work is not simply about a new look or coat of paint, but an affirmation of our goal as an organization: to help companies be more responsive to their customers, more engaging to employees and as adaptable as possible to what’s next, by building operational agility. 

With that in mind, we’ve also been building out our platform, to solve operational problems across organizations, combining technology and services to realize value fast and establish sustained success. This translates into the four pillars of our platform—no-code development, real-time analytics, drag-and-drop integrations and citizen development governance. Over the next few months and beyond, you’ll see more and more enhancements to our platform grounded in these pillars, with the goal of supporting the agility businesses need. We’ll be announcing some exciting updates in the coming months about enhancements to our product and services that we can’t wait to share with you.

Our new brand is just one step on our journey—I’m excited about where we are today and look forward to continuing to partner closely with our customers on their path to creating more agile, adaptable organizations.  

Thank you, 

Ed Jennings 

CEO, Quickbase