Be prepared to pivot
Just like all businesses, nonprofits such as arts organizations and live events-focused organizations, have needed to completely reshape their focus during the pandemic. Some of Neon One’s clients have leveraged digital technology that may not have been as familiar to them before 2020.
Tim detailed one organization that pivoted their usual bike ride event into a hybrid virtual event with live-streaming portions. They leveraged Neon One’s integration with Strava that would show pledged miles alongside their fundraising. Coupled with a socially distanced ride, the organization as able to raise over $7 million.
With nonprofits like this empowered with the right tools and the right direction, they were able to continue to work towards their missions. Through a pivot to be focused more digitally, they could stay the course during turmoil – something organizations across industries are looking to do.