It’s estimated the self-help industry in the U.S. is around $10 billion annually, and Americans are getting access to even more advice and success strategies through apps. Want to find the right career for your strengths? Figure out how to use your introversion to get ahead? Hang on….there’s an app for that.
When considering a job or career, you may turn to a personality assessment to determine what type of job you should have or what kind of employer would be a good fit.
Such assessments are becoming more popular because they’re being developed into apps that can help you quickly discover that you sound like a whining ninny at work or that you can quit your job without burning bridges.
Kerry Schofield, a psychologist, says that such self-help apps appeal to many people because they’re so easy to use. Instead of having to make an appointment with a career coach or psychologist, a few taps on your smartphone and you’re able to discover information about yourself that might have been much more costly or time-consuming in another setting. Perhaps more important, apps allow you to privately find out about yourself without having someone in human resources or your boss also know your results.
“I think these apps are often a Godsend to many people, especially those who might be shy,” she says. “It gives them a way to communicate about themselves.”
Schofield, a psychometrician who helped design the quizzes used in an introversion measurement app by Good.Co, says that apps can also help educate people more about their personalities, to see that there are many different shades to individual behaviors.
For example, the Good.Co self-assessment app not only looks at whether you’re an introvert or not, but offers deeper assessments to see what type of introvert you are. Schofield says that the quizzes are built around 20 years of psychological research into individual differences.
“Like most personality traits, many of us fall somewhere in the middle,” says Schofield of introverts and extroverts. “People in the extremes (of being introverted or extroverted) are quite rare.”
Another interesting aspect of using apps to look at your strengths and weaknesses is that research indicates you are more honest with your answers when only you see the results. In other words, you may give answers to surveys at work that you feel your boss or colleagues may want to hear, but you’re more inclined to be brutally honest when it’s just you and an app.
“I think when people are more honest with themselves, then they can begin to learn what they can do to make the most of their true strengths,” Schofield says. “For example, maybe as an introvert you’re capable of contributing a great deal because it’s your quiet confidence that impresses people. Everyone has something special.”
There are many apps on the market that can offer you self-help and career improvement advice, such as:
Schofield says that she believes apps will eventually lead more people to get professional help via mobile devices. She predicts more psychologists and other career counselors will use apps to connect with those interested in improving their lives – but aren’t comfortable having formal visits in an office or simply don’t have the time.
What kind of apps would you find the most helpful for your career or self-improvement?