The Second Track: Innovation at the Business Processes Level
The solution to a successful digital transformation lies in activating the second track of dual-track transformation. The purpose of this track is to fill in the gaps left by enterprise-oriented efforts.
In contrast to the first track, the second track focuses on applying digital transformation to a comprehensive collection of processes that fall into one of two categories:
- Any processes that are unique to your organization and yield a competitive advantage, whether that be a marketing campaign, procurement process, or anything in between.
- Any critical-to-business processes that your enterprise relies on to function, like accounts payable, purchasing, and materials management.
Another difference between the first and second track is while the first track is executed almost entirely by IT professionals, the second track relies on innovation from the people who manage or implement these processes day-to-day. As those closest to the work, these employees have valuable insight into what modifications will be most effective for the business.
Both these second track processes and the people who use them are often overlooked by traditional digital transformation strategies but have the potential to make all the difference. To achieve optimal results from your digital transformation, businesses need to extend their efforts beyond the first track, activate the second track, and involve employees at the edge of the business.