Big, expensive and L-O-N-G

Use Cases
Jun 6, 2006
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4 Min Read

I just read a good article on Web 2.0 from Business Week: Web 2.0 Has Corporate America Spinning Despite the title, it felt clear on advantages, and not sensationalized. I thought this paragraph under the "More Flexible" heading really hit the nail on the head as to what we are trying to do with QuickBase.

Corporations also are balking at installing big, multimillion dollar software programs that can take years to roll out -- and then aren't flexible enough to adapt to new business needs. "They're clunky and awkward and don't encourage participation," grumbles Dion Hinchcliffe, chief technology officer of Washington, D.C. tech consultant Sphere of Influence.

That's why companies are warming to the idea of opening their information-technology systems to do-it-yourselfers.

It made me think... Home Depot is the Do-It-Yourselfers Warehouse. They staff with special folks with applicable experience and helpful attitudes. Our Application Specialists, who work with prospects during trial, and our Customer Advocates, who work with customers, were all chosen based on this kind of mix... applicable experience and helpful attitudes. And, we have a "teach to fish" approach to our work with prospects and clients. So, my question to you... what else can we do to make this type of DIY attractive to you, your colleagues and your company? Is that a good path? Are there other mental models we should consider?

And cheers to you all who have made it happen. I'm constantly hearing stories from you about...

  • "Our department was trying to get a bug tracking system rolled out for two months. I got annoyed with the complaints and built what we needed in 20 minutes over the weekend. Everyone loves it."
  • "I introduced someone to QuickBase, built and app, and trained her all in one hour."
  • "Our intern built an app today. With no training from any of us."

Not a big, expensive or L-O-N-G to be found.

As always, thanks for any thoughts or suggestions you have on this post!

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