Digital strategy is so important to every business to compete in today's business landscape. But, as with any change, finding the right combination of actions and approach to make it happen can be a challenge. PWC's 2015 survey of nearly 2000 business and technology executives asked one simple question to find the answer. The results revealed 10 critical attributes that correlate with stronger financial performance.
It’s brilliant to ask just a single question – rather than a laundry list of questions – to find out what’s critical for businesses to achieve better results. It creates less opportunities for confusion and can help you laser focus on what actions to take to improve results.
That’s why the simple question PWC asked in their survey was successful at ferreting out the key attributes companies must demonstrate to succeed.
So let’s explore the question and the resulting 10 critical attributes that were identified.
What actions can leaders take to confirm their digital investments deliver and sustain value?
It’s no surprise that the top four critical attributes reflect actions that are driven from the top of the organization. It’s been proven time and again that change can’t succeed without support and direction from the top. That means consistent leadership and involvement to make things happen.
Discovering innovative opportunities can’t be an “inside only” activity as demonstrated by attributes five and six in the survey results. Companies that excel are continuously looking for opportunities externally to disrupt the digital environment and take the lead with new business strategies.
A roadmap that defines the journey a company will take on its digital path along with distinct activities for keeping tabs on data, security and privacy along the way are declared as the last four key attributes in items seven through ten.
How does your company stack up?
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