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Driving Business Success with Dual-Track Transformation

Watch this webinar to explore how a dual-track approach to digital transformation can drive business success. The discussion highlights findings from this HBR-AS survey and will focus on why the dual-track approach is so powerful.

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Webinar Speakers

Javier Polit

Chief Information Officer of Mondelēz International

Ed Jennings

CEO of Quick Base

Alex Clemente

Managing Director of Harvard Business Review Analytic Services

Executive Summary

Digital transformation has been a buzzword in the C-suite for the past decade. The drive to leverage digital capabilities comes as operational agility is seen as the answer for innovating new business models and serving rapidly shifting customer demands. The COVID-19 pandemic has only intensified the need for organizations to move quickly.

Yet for all the effort surrounding digital transformation strategies, few business leaders are celebrating success. Only 22% of the 445 global executives participating in a Harvard Business Review Analytic Services survey rate their current digital transformation strategies as “very effective.”

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Three employees in server room looking at a tablet and discussing

However, good news may be emerging from today’s disappointing situation.

This survey shows that executives have a clear idea about how to increase transformation effectiveness. The vast majority of respondents (92%) say success requires an approach that combines innovation at both the enterprise and critical business-process levels. This dual-track effort lets organizations expand their current enterprise-wide transformation efforts by addressing gaps in culture and technology.

This survey also found that 80% of business leaders “strongly agree” that the dual-track approach is essential, yet 69% have not implemented a dual-track strategy.

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