Esther Schindler has been writing about computers and business topics since the early 1990s. You’ve seen Esther’s byline in prominent IT publications, such as CIO.com, IT World, and IEEE Spectrum. Her name is on the cover of about a dozen books, including most recently The Complete Idiot’s Guide to Twitter Marketing. You can follow her on Twitter @estherschindler and circle her on Google+, where she will keep you up to date on software trends, her cats, and baseball shenanigans.