CAMBRIDGE, Mass., Feb. 1, 2018 - Quick Base, a leader in no-code application development platforms, today announced Cynthia Gumbert as its vice president of marketing. In her new role at Quick Base, Gumbert will be responsible for the overarching marketing strategy, including brand awareness and demand generation for the company's platform.
Gumbert brings an 18-year track record to Quick Base of exceeding growth goals for marketing and sales at both fast-growing and Fortune 500 organizations, having previously held leadership positions at Markforged, CA Technologies, Dell and MessageOne. Her marketing approach relies heavily on data, while balancing strategic campaigns, branding and customer satisfaction.
"Cynthia is known as an industry leader in leveraging marketing technology – she has built programs that yield ROI on marketing investments and has generated best practices around prospect-to-sales conversion management," said Rick Willett, Quick Base Chairman and CEO. "As Quick Base is the clear leader in the no-code space, we are excited to have Cynthia's talent and experience as we expand our highly differentiated market position and ensure every individual across organizations has the opportunity to continuously improve their daily process and work environment with the simple, secure power of our platform."
In her most recent role at Markforged, Gumbert spearheaded marketing efforts that helped lead to triple digit hyper-growth in global sales and channel teams. Prior to that, Gumbert led an award-winning marketing technology and analytics team at CA Technologies to drive demand and growth.
"Quick Base is a unique platform with a proven history of success arming companies and their employees with the ability to deliver results through more independence and speed than ever before," said Cynthia Gumbert, Quick Base, VP of marketing. "Freeing IT teams' valuable time, while empowering people across a business is no small feat and Quick Base has done so seamlessly with a range of customers. I'm thrilled to join this team and look forward to driving adoption of no-code tools that significantly improve the way people work."